The packaging of the product is the first element that the customer comes into contact with. The design should depend in particular on the type of industry and the specific characteristics of the goods. It is important to pay attention to both aesthetic and legal issues when creating packaging. Find out what to keep in mind during such an important activity.
Perfect product in every way!
When launching a new product on the market, it is worth making sure that it is of high quality. For this reason, it is necessary to pay attention to many issues, starting with the content, ending with the packaging and the appropriate promotion. Of great importance is the presence of the goods, because it is it that affects whether a person will be interested in it. When designing a label, it is worth being guided by several rules. The goal is to achieve an attractive packaging design, which has the task of:
- serve as a business card of the product, as well as the brand itself,
- attract the attention of customers,
- stand out from other competing manufacturers,
- encourage purchase.
What should you keep in mind when creating a packaging design?
Attractive packaging design can stand out in terms of various types of elements. The most important function, however, is to inform the customer about what is inside. So not only the visual aspect is important, but also the one in terms of content. It should also be remembered that since the goods will be sold in the store, there should be a special label on it. It is therefore advisable to familiarize yourself with the applicable law in advance.
Shape and form of packaging
A very important issue of packaging is its shape and general form, and therefore, among other things, the durability of the material from which it is made. It should be remembered that from the stage of production to the moment of sale, the goods pass through many inspection points. Therefore, it is worth taking care of the durability of the label, which, due to its high quality, will retain an aesthetic appearance. The form should also depend on the shape and size of the product. The priority is to protect and preserve its properties. The most commonly used materials are:
- cartons,
- foolishness,
- glass,
- FIVE.
Visual page
Right behind the solid packaging is a suitable and aesthetic graphic setting. It should attract the attention of the customer. When designing the label, however, it is important to remember to adapt it to the specifics of the industry and the target group to which the goods are intended to reach. It is also important to consider where the product will be sold. Depending on these issues, the visual setting can be more subdued and minimalist or, on the contrary, conspicuous. It is also worth remembering that the packaging is consistent with the rest of the graphics released by the company.
The high quality of the product packaging is affected by the form of printing. Graphics should be prepared in a professional program in a suitable resolution so that during its printing the image does not lose its quality. It is also worth betting on UV varnish, foiling, metallization, which are offered by printing houses and affect the better presentation of the label.
Legal issues
Due to the fact that sometimes there is a barcode on the packaging, it is necessary to remember the corresponding pictograms and other technological requirements for some goods. The specific information to be included on the label depends on the type of industry. Attractive packaging design — what to know? Before the product reaches the customer's hands, he has direct contact with its packaging. The label thus plays the role of a business card of the brand, as well as of the goods themselves. Therefore, its purpose is primarily to encourage purchase. Examples of information that should be included on a project include:
- logo and company name,
- the composition of the product (e.g. in the case of cosmetics, food),
- capacity,
- characteristic features (taste, smell, type).
What is also worth remembering is a simple message that any person will understand. You should beware of illegible fonts and hidden content that not everyone will read correctly. Exceptions are special campaigns that, through this type of treatment, are supposed to draw even more attention to a given product offer.