Today, each company is trying different ways to acquire new customers. Typically, physical promotional materials are used for this purpose. However, their type largely depends on the industry in which the enterprise operates. Misused, they may not fulfill their function and cause only financial losses. Are you wondering what advertising materials will be appropriate for your business? Which ones have a chance to attract more new audiences? Find out what to look for when choosing corporate advertising materials.
Advertising gadgets — what do they matter?
Choosing the right advertising materials is very important for any company, regardless of the industry in which it operates. Gadgets help in achieving marketing goals. It is worth noting that these are both small gifts for customers and physical media of promotional messages. It is important that they are well personalized. Design with a featured logo attracts the attention of customers and positively affects the image of the company.
If you are looking for high-quality advertising materials, you can familiarize yourself with our offer. There you will find a wide selection of media that will be specially tailored to the profile of your company. We offer items made of proven and durable materials, so you can be sure that they will serve for a long time.
Spatial and light letters
3D letters are a great way to clearly represent simple, short advertising messages. They are large and legible, and thanks to the backlight they can be seen even at night. They can be used to create an advertisement that will visible around the clock from a long distance. Spatial letters can be made of different materials. Among the most commonly used are:
- plexiglass,
- styrodur,
- wood,
- plywood.
These types of media are also great as information signs. They can describe the premises or indicate the directions of communication at the head office of the company. By the way, thanks to their aesthetics, they create a unique atmosphere in the interior.
Neons and icicles
Not so long ago neon was used mainly on the outer walls of buildings. However, it is increasingly used as an interior decoration, in which it creates unique arrangements. This type of lighting is original style attracts the eyes of customers. It is therefore excellently suited to represent trademarks or ornaments of shops and service points.
Ledons are basically a modern version of neon lights. They differ mainly in the way of lighting, because they use Energy-saving LED technology. They are also not built of glass, but of a special, flexible plastic. This makes the ledons lighter and can take on complex shapes. Moreover, they are also easier to assemble and faster to manufacture. However, it is impossible to hide that they do not have the same charm as the classic counterparts.
Pylons
A price pylon is a vertical form of outdoor advertising that usually takes on a large size. This type of media is placed primarily in front of the company's premises in order to contain information about the location of the office or store. On the pylons he presents uncomplicated messages. Often this is simply an invitation to use services or to showcase flagship products.
It is worth noting that a fairly large space is needed to install the pylon. Enterprises that own their own plot should settle the matter quickly. If, on the other hand, the company rents an office or an entire area, then the introduction of such a medium can be a problem. However, this is not an obstacle that cannot be circumvented.
Cassettes and lightboxes
Advertising cassettes are available in many forms. Due to the properties of the material, they can take different shapes. It is also possible to highlight these media, so that they will be better visible. The use of LED technology allows you to adjust the colors and intensity of the lights. So you can easily personalize the cartridges to match your company's corporate identity.
Lightboxes have a lot versatile application. They can be installed both outside and inside shops or other company buildings. They can perform a promotional function, as well as informational. So they will be perfect in places such as corridors, shopping malls, offices or receptions.
Business cards
Contrary to appearances, business cards have not yet gone to waste. They are still of great importance in business contacts. They are ideal for the role of a small advertisement of the company at trade fairs or other industry events. All the contact information contained on a small piece of hard paper can turn out to be extremely useful for attracting new customersbut also partners. It is worth remembering that the professional and elegant appearance of the business card is of great importance. So it's a good idea to design an original pattern.
How to choose the right advertising materials?
Each industry is governed by different laws, but the listed advertising media can be very easily matched to the company profile. It is worth considering using several materials at once. Thanks to this, promotional activities will certainly be more effective. However, one should not forget about the solid workmanship and aesthetic design. Therefore, it is a good idea to consult your strategy with specialists who have more experience in this area.