Prints on various materials are increasingly becoming the preferred way to advertise a brand or decorate offices, shops and other customer service points. However, choosing the right printing technology remains a big problem, which has a colossal impact on the final appearance of the project. It is on the printing method and the type of dye used that determines whether the product will meet the expectations. Therefore, it is worth familiarizing yourself with all the possibilities.
The most popular printing techniques — which one to choose?
Current technology allows you to print any pattern on virtually any object, material or equipment. Pictures or inscriptions decorate mugs, T-shirts, foils, banners and many other surfaces with different textures. Getting the best quality advertising gadgets depends on choosing the right printing method. Therefore, before ordering the execution of a project, it is worth knowing the differences between the methods. In this way, you can easily check which one will be the best. Specialists of the printing house are able to give helpful advice, thanks to which you can achieve the best results.
The most popular printing techniques include traditional ones, which ensure high quality of the pattern while maintaining a low cost of the order. Modern digital solutions, using advanced equipment, are distinguished by greater possibilities in the range of available materials.
Traditional printing techniques
Basic printing methods are still used on an industrial scale. The cost of advertising performed by this technique is relatively low, and the quality of the pattern remains high. Investing in leaflets or business cards printed in classic ways becomes more profitable with a large number of copies ordered.
One of the most popular options for analog printing is silkscreen printing. In this technique, the prepared template is covered with a special mesh. Thus, a certain shape is obtained on the material. You can easily apply patterns both on whole beams of fabric and on finished items of clothing such as T-shirts or bags. Silkscreen printing is not particularly recommended for multi-colored prints.
Offset printing — what makes it different?
Offset is a type of printing that is characterized by exceptional quality of workmanship. It is mainly used for large advertising campaigns, since the process of applying the pattern is more complicated and longer than with other techniques. The order becomes profitable only with hundreds or thousands of copies. With the help of offset, leaflets, newspapers or books are usually printed.
The most popular digital printing techniques
Digital printing does not require the preparation of special dies, so it is better for single prints on both material and paper. This technology has no restrictions on the number of colors or tonal transitions. An often used method is ecological sublimation printing. It is perfect for detailed patterns and graphically complex designs.
For large-format billboards, outdoor banners, adhesive films and posters, solvent printing is the right choice. It works even for single orders, as it does not generate higher costs regardless of the size of the order. It is also characterized by exceptional resistance to weathering.
Large format printing with HP Latex
HP Latex plotters are great for creating materials that can be placed both outdoors and indoors. Thanks to the high durability of the prints, they are not exposed to damage caused by weathering. This advanced technology allows you to apply any patterns on films, fabrics, papers or canvases. A big advantage of this method is also the readiness of materials for use immediately after leaving the printer.
What is DTG digital printing?
DTG printing is a modern method that allows you to transfer virtually any pattern to the material, as there is no limitation in colors. During the printing process, fabric or various types of clothing are placed on a special pad. The printer applies the image directly to the material. Each color is perfectly reflected, and all graphics are preserved in high resolution. The resulting pattern is also characterized by high durability.
Laser printing — advertising of the highest quality
For small format ads, the quality of the smallest details is of great importance. The leaflets are small enough that their good presentation depends on the good execution of the project. Every detail must be perfectly visible. Laser printing is a technique with which you can make complex patterns with the highest accuracy. Therefore, this method is used primarily for advertising materials, which are an essential element in a marketing campaign.
