Company cars do not have to be used only as a means of transportation for employees. In addition to their logistics function, they can shape the image of your company. Advertising on the car increases brand recognition every time the vehicle goes on the road. It usually travels hundreds of kilometers and promotes services and products during meetings with contractors or customers. It is therefore an advertising medium with great opportunities to reach new audiences. It would seem that it would be a shame not to take advantage of such an opportunity. However, you should pay attention to certain rules and regulations that must be followed in order for advertising to be effective.
Is wrapping cars with foil a good way to advertise?
The simplicity of advertising on a car is a deterrent for some entrepreneurs. You can easily find many examples of trashy taped large passenger cars. This raises doubts about the effectiveness of such promotion. However, it is enough to think for a moment about the company cars of big brands. They are discernible from afar, and their patterns quickly catch the eye. If it were not a good way to stand out, the biggest ones would not have invested in it. Advertising on the car is not only effective, but relatively cheap. Wrapping cars with foil also performs a protective function. It can protect the car body from minor scratches or discolouration. In addition, company cars drive in many different places, so a larger number of people can see them.
What to look for when wrapping large passenger cars?
Advertising on a car can be a great solution for both companies entering the market and those trying to maintain their position. However, standing out from scratch or keeping a distance from the competition is quite a challenge. Therefore, the decals of large cars must be Thoughtful and properly executed. There are several top tips that are worth paying attention to. Then advertising will be more effective.
First of all, when organizing any promotional campaign, you should Clearly define its purpose. Advertising on the car should be shaped based on what the company wants to achieve. It is important to determine the target audience, as well as to give an understandable message. If the priority is the formation of the brand image, the logo should be as visible as possible. In order to attract a large group of new customers, it is better to focus on highlighting the phone number. In any case, it will also be useful short notice of benefitsthat the recipient can get.
It is important Choosing the right scope of activities. It is necessary to determine how many vehicles the message is supposed to be on. The scale of the venture must be well matched to the size of the company. In the case of local businesses Just a few cars are enough. The target audience is small enough that distinguishing the brand in a particular area should not require a lot of accumulated funds. However, in the case of large corporations You can assume the rule that the more often there is advertising on the car, the better.
Does wrapping large cars build a company's brand?
The promotion of its brand applies to both global enterprises and local establishments. Ways of advertising will differ in both cases, but the goal itself remains the same. Wrapping large or small cars is now very popular in enterprises of any industry. All companies need to commute to customers or contractors. Therefore, a company car can be a very effective method to build a brand. There are several characteristics that distinguish good car advertising. Preparing it according to these rules will make invested money They will be back in the wallet quickly.
What should an advertisement look like on a car?
First of all The layout and content of the message must be consistent with the model of the car and its purpose. Only then will the company enjoy recognition in the eyes of the recipient. If a well-known jeweler puts his elegant logo on an old, dirty vehicle, then this will not convince many people to purchase his products. Signs of wear out of cars affect the image of any enterprise very negatively. The inconsistency of the quality of the offered services or products with the state of advertising will determine that the investment will be unsuccessful.
Advertising designs on cars should clearly indicate what they specifically promote. The current offer of the company is the best option. Cars work very well as a seasonal form of advertising. However, it needs to be consistent with other marketing channels. It is also important that the vehicles clearly represent company contact details. This will guarantee the acquisition of new customers. In addition to the creative approach to the concept itself, attention should also be paid to professional execution. Wrapping large passenger cars with foil is better to entrust to professionals. If they apply themselves to the implementation of the task, then the money spent will definitely not go down the drain. They will also cope better with all the technical aspects of the vehicle and the design.
When is it worth deciding to advertise on a car?
Promotion of the company and its services with the help of large passenger cars has a great advantage from an economic point of view. It is one-time cost such an action. For other forms of advertising, it is necessary to spend money every time it is supposed to be shown. A promotion on a car is a good way to show the brand wherever the car moves. Thus, it can be concluded that the price-quality ratio prompts to consider such an option. Low cost and high efficiency make advertising on the car It will work in virtually any business. However, there are several situations in which Investing in cars can be extremely profitable:
- if the company has a fleet of cars that cover long-distance routes every day,
- when the activity is carried out in the local market and the company car travels frequently within it,
- when the company is focused on promoting specific services or products.
Advertising on the car and the rules of the road A frequent phenomenon on the roads are cars that serve as so-called advertising poles. They stand in one place for up to several weeks. Some business owners are trying in this way to save on mandatory fees for placing advertising. This practice also allows you to stand out in a place normally inaccessible. On some streets it would not be possible to obtain permission to put up a plaque. In addition to littering the landscape, occupying residents' parking spaces is a problem. In theory, this form of advertising is only a properly parked car. However, in the rules of the road you can find records of fines for such conduct. Road managers already have the tools to combat such arbitrariness. So it is not worth investing money unnecessarily in such morally dubious ways of advertising.