Due to the competition present in every industry, advertising has become an indispensable element of the budget of any enterprise. Due to the competition present in every industry, advertising has become an indispensable element of the budget of any enterprise. Owners realize that without effective marketing, they cannot compete with other companies as equals. For promotional activities to be effective, they must first of all be visible to potential customers. Large format printing is a great way to reach a large audience. With this technique, you can print photos, stickers, as well as various graphic designs. This is a modern form of advertising that can determine the success of the entire campaign.
What is large-format printing used for?
Large format prints due to the large coverage area are mainly used in advertising industry. They usually come in the form of billboards, banners, posters, signs, shop windows or various business cards. With this type of promotion, reaching potential customers is extremely easy. Sticker prints of such large dimensions can quickly attract attention and fall into memory for a long time.
Large format printing and photocopying are also useful for creating a professional and convenient to use construction or architectural documentation. Architects, builders, surveyors or electricians often have to use such documents placed in binders, workbooks or folded in the form of sheets. In this way, the following are prepared, among others:
- geodetic projects and maps,
- engineering, vector and technical drawings,
- building and installation plans,
- projects of industrial facilities, bridges or roads.
Vehicle Wrapping
As part of the services of printing on large formats, car stickers are also made. Movable form of advertising can bring excellent results. Original designs will make no person pass by indifferently. The printing of the stickers guarantees that a particular brand will be known on every street that a company vehicle passes on. Modern execution technologies provide long years of use without damage. The implementation time of such stickers is not one of the longest, so the results can be enjoyed very quickly.
Large format printing technologies
The most famous technology with which you can print different XXL photos and stickers, is the so-called latex printing. Advertising materials are made with the help of modern plotters. For this reason, they are very resistant to weather conditions. Thanks to this, large-format prints can be placed on any surface both inside and outside buildings. Low sensitivity to UV radiation ensures that colors remain saturated even with long exposure to the sun. The ink used in this technique is odorless, safe for health and the environment and dries quickly. The great advantage of latex prints It is also that they can be applied on many materials such as various films and papers.
XXL Solvent Printing
Another popular technique used in printing houses is large format solvent printing. Its main advantage is the very low cost of manufacturing. Flyers, photos, business cards or various advertising materials It won't be a big expense for businesses. This technology is often offered by ordinary digital printing houses. So it is not necessary to go to special establishments. The solvent technique guarantees good image quality that lasts even with long exposure. The ink used for these prints takes some time to dry when it comes out of the machine. Its base is a solvent, therefore it has an unpleasant odor. Therefore, it is not recommended to use materials made in this way indoors. However, an eco-friendly version is available, in which the print is odorless and more environmentally friendly.
Rugged large format printing
Exceptional resistance to weather conditions, as well as various mechanical damage, is characterized by UV printing. It consists in the use of special pigments, which are fixed with the help of UV rays. It is not among the cheapest, but it is especially appreciated for its properties. It is mainly used on flat and hard surfaces such as glass. A distinctive feature of this technique is the possibility of printing in white. Because of its unique characteristics UV technology is often used as a complement to other prints stickers, photos, posters or leaflets.
What does large-format printing offer?
The benefits of using large format printing are many. The main advantage is to get the original high-quality advertising space. Thanks to the XXL size, photos or banners can express a given message from a very long distance, which will attract new audiences. The undoubted advantage is also high durability of prints. Depending on the technology used, the buyer gets a form of promotion for many years. Thanks to its resistance to weather conditions, it will not lose its properties. Large format solvent, latex or UV printing can be used for a wide range of projects. It can be placed on the car body, shop windows, as well as other flat surfaces. The scope of XXL printing also includes implementations that require cutting after the stroke. Personalized packaging, photos, business cards, leaflets or cassettes are just some of the possibilities.