They have the task not only to accommodate and store the products, but above all to display them in the best possible way and encourage the customer to buy. Furniture should be aesthetic and fit into the interior design. How to choose and match the perfect store shelving?
Why pay attention to the way products are displayed?
The way the product is exposed is a fairly important decision factor during the customer's purchase path. The arrangement of the assortment should interest the consumer and encourage him to purchase. However, it is not enough just to put the goods on the shelves. Both the entire decor of the store, and the type and appearance of the racks, will be of great importance. It is also worth paying attention not only to the type or color of the displayed packages, but also their quantity and arrangement. Currently, more and more entrepreneurs are beginning to realize the importance of exposure in the store, so they are trying to implement the principles of merchandising to optimize sales. What is worth remembering first of all?
Order
Stores characterized by lack of organization and clear division into sections or departments cause negative feelings in customers. The whole buying process becomes difficult, the consumer every time has to look for a product, which significantly affects his shopping pleasure and mood. Order and consistent visual communication will make the store more accessible and inviting.
How to arrange the goods on the shelves
When laying out the assortment on the shelves, it is not worth being guided by the principle the more the better. Overloaded shelves will appear constantly cluttered, and customers may have trouble getting the desired product out of them. It is also worth paying attention to the height at which certain goods are located - consumers are most likely to reach for those that are at the level of their sight. It is good, then, to put at this level the assortment with the largest margin. Such tactics increase the chance of selling aimed at higher profits or the occurrence of cross selling.
Matching store racks to the space
Display racks are a very important element of the store's decor. Used as one of the merchandising tools, they help to properly expose the goods and encourage customers to buy. They should be properly matched not only to the assortment, but also to the arrangement and layout of the interior.
Store space — the size and layout of the interior
Before choosing display racks, it is worth drawing up a detailed plan for the zoning of the store. Only knowing where it is best for the cash registers and aisles to be located, it will be possible to fit all the furniture and decide on its type. A good space design is also an opportunity to shape the customer's purchasing path. With the correct visual communication, it will be possible to influence how the consumer moves around the store and lead him to specific products.
How to choose the right display racks?
When choosing display racks, it is worth paying attention to the type of store space and the needs associated with it. On the market you can find a wide selection of furniture that differs not only in size, but also in material of manufacture or unusual shape.
Types of display racks
Manufacturers of store displays offer many solutions tailored to the needs of entrepreneurs. In their offer you can find, among others:
- Ready-made solutions This will usually be the cheapest option.
- modular furniture — racks of this type can be freely combined into larger layouts to create an individual display,
- custom designed articles — the choice of such an option will allow the best fit of the building to the interior.
Material of manufacture of store racks
When choosing racks for the store, first of all, you should pay attention to what material they are made of. Raw materials will affect not only the maximum load and stability of the structure, but also its aesthetics. It is worth choosing solid and durable materials. Among other things, steel or aluminum, which are characterized by high resistance to mechanical damage, will work particularly well. Properly selected display racks have a significant impact on the customer's perception of the store. They are not only responsible for the aesthetics of the interior, but also perform an important function in merchandising activities.