Regardless of what kind of business you run, the choice of store furniture is of great importance. Proper design and well-thought-out layout of the exhibition have a direct impact on customer interest in products from a given category. Therefore, the purchase of various items of equipment should not be dictated only by the price. Find out which store furniture will work perfectly in your company.
What are the types of sales furniture?
The right equipment of the store can bring many benefits to the entire company. The matching type of furniture can increase customer interest and positively affect sales results. So, it is worth considering the purchase of exhibition elements from different categories.
Shelving
They are essential equipment of almost every store. The most popular are metal racks, but more and more often you can meet this type of store furniture made of other high-quality materials. It is worth betting on models that have the option of attaching another shelf. Thanks to this, the racks will be functional for many years, even if the company develops significantly.
Technical parameters are also important. Before making a purchase, of course, you should carefully check all the dimensions of the sales furniture. The maximum load capacity of the rack is also very important. If a piece of furniture is to effectively arouse interest, then it is also worth paying attention to its appearance.
Showcases
Showcases are also very useful sales furniture that is excellently suited for displaying high value goods. Glazed, lockable models are also a great solution for presenting fragile products that are easy to destroy. Moreover, this type of store furniture is also a great protection against dirt and dust.
Before buying this type of equipment, it is worth paying attention to whether there is a possibility of installing lighting inside the showcase. Pleasant to the eye light will make the exposition stand out from the rest.
Isles
This is a particularly important type of store furniture, if the priority is to draw the customer's attention to a specific set of products. For this reason, the islands most often place a seasonal display or an assortment covered by a promotion. It is very important to pay attention to the bearing capacity of the tables. Other elements of the structure are also important, such as adjustable legs, which allow you to adjust the height of the furniture to your needs.
What to look for when choosing store furniture?
No one wants to replace the store's equipment every year. The overall dimensions of the furniture make it difficult to move out of small rooms. In addition, their price is usually not among the lowest. Of course, racks, shelves, showcases or gondolas are an investment that pays off, however, in the case of poor quality furniture, the company's profit may not be so substantial. Therefore, before buying store equipment, it is worth paying attention to several important factors.
Stability and durability
Shop furniture should be distinguished, first of all, by a design that will ensure the safety of products on the shelves, but above all of each customer. Goods placed on shelves, islands or in showcases can be quite heavy, so durable materials are the basis. Too much load on a low-quality shelf could result in destruction.
The stability of all elements of the exposition is also of great importance. Both employees and customers can accidentally lean on a metal rack when reaching for a specific product or when stacking goods. Solid store furniture should therefore have reinforcements that exclude the possibility of an accident.
Functionality of sales furniture
A very important issue in the context of store equipment is functionality. Furniture from time to time needs to be moved or dismantled. Therefore, it is very important that metal racks, showcases or gondolas are easy to move and install. Thanks to this, the reorganization of the exposition will not be a problem. The mobility of furniture will also make it much easier to maintain cleanliness in the company.
Products display
Shop furniture takes up most of the space in any store. Because of this, their appearance and arrangement in the room are of great importance. Good product display will make every customer much more eager to visit the company. Therefore, it is worth thinking about how the goods will look on islands, racks, metal shelves or showcases. The shape, color, as well as the material from which the sales furniture was made can play a role here.
Customer convenience
Store furniture must be well matched to the products that the company offers. The choice of the type of equipment should be dictated by the comfort of the customer. Therefore, in some cases, racks or racks can not be too high so that everyone can remove the goods from the shelf without any problems. It is also important that information about the price and promotion for a certain type of products is visible. This will make it easier for visitors to make a purchase decision.
Setting up shop furniture — does it matter?
In order for the store to generate profits, the distribution of all products must be properly planned. It is difficult to choose the optimal arrangement of furniture, counters and alleys. Of course, it all depends on the size of the room in which the business is located. However, there are some tips that tell you what to look for when arranging a retail outlet.
First of all, the matching of store furniture to a given product category is of great importance. If the goods are heavy, then high shelves are not a good option. It is also very important that the number of racks and racks does not give the impression of chaos. It can be difficult for lost customers to make a decision. Therefore, it is worth paying attention to the free space, which will allow visitors to relax.
Illuminated or spatial logotype — which one to choose?
Choosing the right 3D logo mainly depends on your specific requirements and needs, but also on your financial capabilities. Illuminated logos and inscriptions will definitely cost a little more. Added to this is the more difficult installation and long-term maintenance expenses. If the inscription or pattern is supposed to be in the interior, then you also need to take into account the good location of the lamp so that the light does not interfere with work or irritate customers. With the installation of the usual logotype there are no such problems, but the advertising or decoration itself is somewhat less impressive. Therefore, more and more people are opting for the backlit version, which requires a little more expense, but can bring much better results.