Want to see how to effectively attract as many customers as possible to your store? Do you want your website to stand out from the rest? Get to know LED lighting and see how to use it in advertising.
What is light advertising?
LED lighting in advertising is an increasingly popular solution. Despite the fact that this is a fairly new strategy to distinguish the brand in the market, due to its effectiveness, it is very willingly used. Light advertising is nothing more than placing on the store website or near it information in the form of LED bulbs, the task of which is to increase visibility. They can take the form of an advertising slogan, a company name or its logo. LED lighting provides visibility not only during the day, but also at night, thanks to which it attracts the attention of passers-by and is a guarantee of standing out in the market.
LED lighting in advertising — why is it worth it?
The main goal of any manufacturer or owner of a store or catering establishment is to attract as many customers as possible, whose decision to purchase the offered products or services translates into profit. It is thanks to this that it is possible to stay in the market and develop the business. LED lighting, due to several of its functions, is very helpful in this case.
Attracting attention
LED bulbs used in advertising are one of the most effective forms of attracting the attention of a potential customer. The corresponding slogan in vivid colors, which are additionally enhanced by lights, makes the store or catering establishment stand out among other places, which encourages you to take advantage of its offer.
Visibility
Advertising in the form of LED lighting is also an increase in visibility. Thanks to the use of eye-catching lights, it is possible to find the store regardless of the prevailing weather or time of day. Illuminated advertising is a guarantee that the client will have much less difficulty getting to the premises.
durability
Light ads are very durable and effective. In addition, the use of better LED lamps, which are energy efficient, makes energy consumption significantly reduced, and the usefulness of advertising remains exactly the same.
Originality
Companies that have decided to install LED lighting as a form of advertising are recognized as original and “on time”. It is worth playing with the possibilities offered by diode manufacturers, so as to attract the attention of the recipient even more. Among other things, you can use different light colors, color transitions or control of individual diodes.
How are LED modules used in advertising?
LED modules used in advertisements are created from so-called subassemblies, thanks to which it is possible to combine any type of composition. They are mounted on special PCBs using diodes of your choice and connectors that allow you to assemble everything into a whole. The customer who decides to order LED lighting has the choice:
- lighting colors,
- tile sizes,
- types of diodes used,
- spacing distance of individual light points,
- Intensity and power of lighting.
Types of LED lighting used in advertising
Several types of LED lighting are distinguished. A significant advantage of each of them is high cost savings. Diodes consume a relatively small amount of energy relative to their own lifetime. Due to their not very large size, the diodes are very easy to transform into different shapes.
Cassettes
Very effective lighting are the so-called cassettes. Most often you can meet them in shopping malls, and therefore on the sites of various types of stores.
Lightbox
Lightbox LED lighting is created using light emitting diodes. They are characterized by a fairly low cost of operation. It is also possible to choose the appropriate color temperature.
LED Wall Frame
One option is to use a wall frame illuminated with LED lighting. Advertising in this style can perform the function of making the advertising slogan or the main theme of the brand visible. Choosing LED lighting for advertising is an option that is worth considering at the moment when you want to attract the attention of as many audiences as possible. This form of presentation of a store or catering establishment is extremely original and brings many positive effects.