In today's market, virtually all businesses use at least several forms of advertising. Large format banners, space letters, paid advertisements in newspapers or on the Internet are just some of the available forms of promotion. Ways to spread the brand comes with the development of technology. Pylons are one of the most modern and universal forms of communication. Ads of this type can be tailored to a specific location, which is why they reach many audiences. They can significantly increase interest in a particular business and have a very positive effect on sales.
What is an advertising pylon?
Pylons and totems are vertical advertising structures that are usually made in large sizes. They are placed mainly in front of the company's headquarters, at the entrance to the parking lot or in the lobby of an office building. These are free-standing objects that contain clear and readable information for visitors. They can, for example, indicate the floor on which the central office is located or simply invite you to visit the sales office. Very often, greeters and pylons are designed to perform both informational and advertising functions.
Mounting advertising boards requires zoning a certain space. If the pylon is to stand on a plot that belongs to the company, then there should be no complications. The problem may arise at the moment when the enterprise rents a place to conduct its business. In this case, you have to reckon with additional costs.
Construction of pylons and totems
Advertising pylons have a very distinctive construction. These are free-standing structures that stand out from the environment with their height. Very often they become landmarks, as they are visible even from a long distance. They can be mounted anywhere, but most often they can be found in the neighborhood of the company they advertise. In some cases, on one pylon there are business cards of several or even a dozen companies. Thanks to this, the recipients know which companies operate in the designated area or in a given building.
Different types of advertising pylons and totems
Greetings and pylons can act as an advertising medium, information or direction board. They are available in different sizes and forms. The most popular version is large-format banners, which contain legible and stylish inscriptions and graphic elements. Their arrangement can be adapted to the project or the place where they are to be located. Depending on the requirements to choose from are:
- pylons and vertical totems,
- greeters and horizontal pylons,
- illuminated pylons,
- wall-mounted advertising structures,
- one-sided pylons.
Greetings and advertising poles — where to use them?
Pylons and totems can be fixed to the ground permanently, which greatly increases their stability. They can also be an advertising structure mounted for a certain period of time. For this reason, they are ideal media to disseminate information about seasonal promotions. Unlike space letters, greeting cards and advertising pylons do not have to be attached directly to the wall. Therefore, they can be used anywhere. Thanks to the materials resistant to exploitation, the boards will work both outside and inside buildings. Large-sized pylons and totems will be an ideal form of promotion of dealerships, gas stations or other service points.
Advantages of advertising pylons and totems
The most noticeable advantage of various greeters and advertising pylons, of course, is their expressiveness. Large-format boards reach more audiences than space letters, banners or stumbling blocks. Structures of this type can reach several meters in height. They are also often combined with a lighting system that provides visibility at night. Advertising pylons and totems belong to the group of visual media. Therefore, one should not forget about the proper design of graphics and inscriptions to be depicted on the board. The dimensions are large enough that there are not many restrictions on posting the necessary content. In addition to displaying the logo and company name, you can indicate the location and Provide some valuable information. In the case of gas stations, it will definitely be fuel prices.
What is the role of billboards?
High-rise advertising structures are intended to be primarily an aesthetic and modern form of marking the company's headquarters. They emphasize the position and good image of the brand and mark the presence of the company in a given area. Therefore, such a business card is a great way to stand out from the competition.