Outdoor advertising is an essential communication channel for any service company. Increasing the visibility of your company's headquarters can attract customers as well as make your brand memorable. How to use advertising cassettes for this purpose? Find out what they are, how they work, and where they will work best.
Advertising cassette - what is it?
Cassette is a kind of light advertising. Usually it has a rectangular shape and is mounted on the outside of the building. Its thickness is a few to a dozen centimeters. It can be illuminated one-sided and completely adjacent to the facade, or hang perpendicular to the wall and shine from two sides. The use of modern methods of production of advertising cassettes allows you to give them any shape. Most often they serve as a sign above the entrance to a service premises, for example, a bank, a beauty salon or a store. It is also popular to place large-format cassettes on the building of the company's headquarters.
Types of advertising cassettes
Cassettes differ among themselves in size, shape and the material from which they are made. Most often, materials such as:
- aluminum — the frames of the coffers are made of it; the fronts are made of a different material that allows light to pass through,
- dibond — it is a plate that is formed by combining several layers of aluminum and a polyethylene core; it is extremely flexible and durable,
- Plexiglas — most commonly used in the production of small cassettes; it is resistant to UV radiation and water, so it is perfect as an external cassette,
- vinyl mesh — it is used to produce large-format cassettes; it allows to create a large, smooth surface without visible joints.
The choice of production technology depends on the shape of the cartridge, its size, installation method and budget.
What are the benefits of advertising cassettes?
The most important benefit that advertising cassettes give is uninterrupted visibility. It is provided by the light of the led cartridges, which are located inside the cassette. Thanks to this, advertising is visible even in the most adverse weather conditions and at night. Modern technologies allow you to program the cassette so that the backlight turns on automatically after dark or at a certain time. In addition, the LEDs are energy efficient, so that the operating costs of the cassette are not high.
The cassette also performs an important information and advertising function. It makes it easier to navigate in public spaces and locate important service points. At the same time, the presence of light advertising on the building increases the prestige of the company. The large-format, backlit logo looks modern and professional. This helps to build a positive image of the company in the eyes of potential customers or business partners.
Indoor cartridges — when is it worth using them?
Although cassettes are usually associated with outdoor advertising, it is also worth using them in the interior of the building. They are great for shopping malls, passageways, office buildings and reception areas. They may include information to help visitors find their way around or make purchasing decisions. Often they perform a purely advertising function, for example, in the form of a totem or a tower in the corridor of a shopping center. They also work as signposts in public spaces such as train stations.
Advertising boxes from Happy Island
Advertising tape is an important element of communication. It allows customers to find their way to the company, increases its prestige, and is not expensive to use. As manufacturers of illuminated advertising signs, we use only proven technologies that ensure the durability and aesthetic appearance of our billboards. Contact us and we will advise you on which lighting ads will be best for your business.