What is styrodur and how is it used in advertising?

April 3, 2023
A stand with bread in the bakery, the inscription BREAD and fresh loaves on the shelves.

Styrodur is a product that is very often used in advertising. Anyone who cares about good and attention-grabbing advertising has had to deal with it. If you do not know what this material is, then it is worth changing it. Find out what styrodur is and see how it is used in advertising. What is styrodur?

The material, which is styrodur, is composed of expanded polystyrene, that is, a plastic obtained as a result of the polymerization of styrene, which is a chemical compound devoid of color. Styrodur, or extruded polystyrene, has built-in small, closed cells, which are responsible for very high insulating properties. Many specialists believe that this material works much better than, for example, polystyrene or other more well-known plastics. The main task of extruded polystyrene is to insulate various types of surfaces. It has a heat coefficient of approx. 0.030-0.034 W/ (m2K), which means that it is well suited for warming various types of elements. It is very aesthetic and versatile, thanks to which it blends perfectly with all types of places. Most often, the material is used in construction (for warming various types of space). Styrodur is also used in the advertising or decoration industry.

How is styrodur formed?

Styrodur is obtained as a result of mixing granules of the aforementioned polystyrene with additives that change its color as needed, as well as improve resistance to various kinds of weather conditions. To create this material, a high temperature and a fairly large pressure are necessary. The whole process ends with the stage of foaming the plastic with a special gas. Thus, a special mass is formed, which expands to the outside of the machine. Plates, which are assembled from styrodur and then sold, are most often produced in sizes 126×60 cm. For their thickness, more choice is possible.

How is styrodur used in advertising?

Styrodur is a versatile enough material that allows it to be used in the creation of various advertising materials. It is quite flexible, which makes it possible for the creator to prepare any shape. Styrodur in advertising may appear, among other things, in the form of:

  • liter,
  • Logos,
  • Logotypes,
  • spatial forms,
  • props for photo shoots,
  • decorative elements of advertising.

Styrodur — what are its advantages?

The use of styrodur in various industries is an increasingly popular solution. It has many advantages, among which the most common are the versatility and plasticity of the plastic. This, on the other hand, allows you to extract various kinds of 3D patterns from it, which can be quite complicated with other materials. Extruded polystyrene is also very aesthetic. Its appearance is referred to as clean, so it can be easily repainted in any color according to your needs. This material is also a very solid material. High quality also goes hand in hand with a relatively low price. Sometimes it is necessary to repaint the logo made of styrodur in cases where it has been in contact with adverse weather conditions for a long time, e.g. rain, wind, snow. Despite everything, it is still a better solution than competitive polystyrene. Indeed, it has much more satisfactory parameters of thermal insulation, absorbency, as well as, contrary to appearances, resistance to mechanical damage.

Advertisements made of styrodur are very popular in spatial advertising due to their excellent value for money and long service life. This material is very durable and works well in harsh outdoor conditions, typical of the climate in Poland. Therefore, investing in this form of promotion is an investment for years.