Grafe

It is a design born from the idea of lightness, attracting attention and... new quality. Our task was to create a completely new concept of the stand - the previous version was created during the collaboration in 2022.

The space of the stand is open and at the same time intimate thanks to the use of suspended ceiling and soft curtains that create light, textile walls. In the center we have planned a bar open on each side to arouse curiosity and encourage you to look inside for a moment. After all, curiosity is the first step to... new acquaintances, and that's what trade fairs are all about!

The customer, as a manufacturer of dyes, wanted color to become the main protagonist. Hue lamps reflect the prism effect, that is, the variability and variety of color variants. Colorful “balls” imitating the granules used in the production of dyes also penetrate through the front of the stand. It is they who add dynamism and movement, creating the visual history of the brand.

We also focused on functionality! The stand was designed for multiple use, after the event it goes to the warehouse, and for subsequent editions we provide assembly. Because a comprehensive approach is not only design and execution, but also constant care of what we have created together.